Metadata Management Guide

Metadata Management Guide

What is Metadata Management? Metadata, in simple terms, is data about data. Metadata Management refers to managing, maintaining and governing the metadata of an organization. Metadata serves many purposes, but…
Marketing Attribution

Marketing Attribution

Overview The marketing strategy in today's world almost always involves a combination of multiple online and offline channels. Each of these channels plays a certain role in bringing a prospect…
Customer Data Hub

Customer Data Hub

Organizations are increasingly striving to improve the customer experience to create differentiation for their brand/service in the customers' minds.   Also,  customers demand the flexibility to interact with a brand…