Marketing Automation
Organizations with a sizable inflow of users on their website or mobile application grapple with the task of managing these leads for effective conversion. Users looking at your products/services may…
Marketing Data Integration
When it comes to analyzing marketing performance, organizations often focus only on web analytics insights, such as those provided by Google Analytics. But this can leave important marketing insights out…
Social Listening
According to the latest Digital Stat report by We Are Social, for the first time – 3.96 Billion people in the world, more than half of the world's total population…
Posted inmarketing-analytics
Marketing Attribution
Overview The marketing strategy in today's world almost always involves a combination of multiple online and offline channels. Each of these channels plays a certain role in bringing a prospect…
Churn Analytics
Churn is the loss of business that you incur due to the discontinuation of services by a customer. A customer could decide to discontinue the service because he no longer…
Posted inAnalytics marketing-analytics
Customer Data Hub
Organizations are increasingly striving to improve the customer experience to create differentiation for their brand/service in the customers' minds. Also, customers demand the flexibility to interact with a brand…
Posted inmarketing-analytics
Marketing Analytics
Let's face it, we all get so engrossed in doing the job that we often neglect to analyze if we are putting efforts in the right direction. Marketing is no…